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The Top Marketing Tool in Your Arsenal? A Website

If marketing entices customers to make contact, an agent’s website should seal the deal. Most people will visit a website for more info before picking up the phone.

NEW YORK – Real estate agents should consider their website a digital hub, in particular for providing potential clients the most up-to-date information. This info should include active listings, videos, infographics, blogs and guides on such topics as buying and selling homes.

Agents should strive to become the go-to real estate professional in their community, but those working for a broker will likely be handed access to a generic website. To enjoy a successful real estate career, however, agents can’t be generic. They must build themselves a brand.

People should take the time to create a buyer persona or target market before they start building a website, says real estate marketing expert Jason Fox. He also recommends they build trust by providing helpful information and filling their website with social evidence, such as testimonials, and a solid “about” page.

Several easy-to-use and affordable website platforms make creating and maintaining a professional-looking website easy to do.

As part of their website, agents should set up an e-newsletter sign-up link and feature it prominently. Next, they should enable people to subscribe to their blog. The content should be gated, meaning a useful article will only be available to those who share their email address. A service like JustUno can help with this.

Source: RISMedia (11/01/21)

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