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Be the Go-To Local Agent on Instagram

Instagram provides a strong foundation for marketing, but only if prospective customers quickly understand who you are and what you can do for them.

NEW YORK – Using Instagram, real estate agents can develop an impactful personal brand and leverage a relationship-based marketing strategy.

The first step? Optimize the bio so that it appeals to local buyers and sellers. If someone comes across the profile, what the agent does should be obvious, along with where they work and how they can help. Many agents miss out on opportunity connections by not including those important aspects in their Instagram bios and profiles.

Agents also need an inviting profile image, strategic username and name. They should also have a list of the areas they serve and an upfront call to action.

These simple changes will brand agents locally and increase the chance that a prospective buyer or seller can find them.

To be the go-to local expert, agents should feature a mixture of targeted real estate and hyperlocal community content Instagram posts. Instead of just sharing homes for sale, generalized real estate tips or market updates, agents can go further by identifying the exact challenges buyers or sellers experience in the local market and creating content to help them. Doing this establishes agents’ credibility and builds trust while branding them as somebody to rely on.

Agents can also create educational or entertaining posts about what it’s like to live in their farm area and leverage trending features, such as Reels.

Source: Inman (10/11/21) Colby, Heather

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