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Get More Referrals Without Being Annoying

Ideas: Offer superior customer service, ask for and share client testimonials, regularly express gratitude to clients and build a database to keep in contact.

NORWALK, Conn. – It is essential for real estate professionals to focus on generating referrals. To this end, agents need to be detail-oriented and regularly express gratitude to their clients.

Agents also should anticipate their clients’ needs and try to offer a superior customer service experience. Agents should train themselves to ask for referrals from clients early in the relationship, especially if clients were referred. Agents could say something like, “Thank you for letting me help you with your home search. Just as X referred you to me, if you have friends or family who need to move, please let them know I would be glad to help.”

Following clients’ closings, agents can ask them to share a testimonial on Google reviews and social business pages. Agents can then add these testimonials to their agent websites and incorporate them into marketing materials.

Another option is building a database or CRM of former clients and professionals in the business and send them a regular newsletter (print or digital). It does not have to be lengthy and can contain such things as market insights, information on upcoming community events, and local shopping resources. This helps keep the agent’s name top of mind.

In addition, clients may share the newsletter with others, helping widen the agent’s sphere of influence. There are also many software programs available that help both new and experienced agents manage, nurture and retain clients.

Source: RISMedia (04/22/22) 

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