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Back of a man's head as he knocks on a door
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Create Name Recognition with No Budget

How? Agents can walk their farm area, knocking on doors and introducing themselves in a safe, organized way. Community outreach and Facebook farming work too.

TALLAHASSEE, Fla. – Darryl Davis, CEO of Darryl Davis Seminars, says one of the ways to build a brand with little to no budget is door-knocking, where agents knock on a door and introduce themselves in a safe and organized way.

An agent can commit an afternoon to walking their farm, using a script such as, “Market changes have spurred a lot of questions about home value, and I am happy to answer any questions you might have and provide you with a market analysis if you like. I care about this community and all of its homeowners. What do you need? How can I help?”

Agents should also be making sphere of influence calls. The conversation might mention that there’s been significant change in the market that may affect homeowners’ buying and selling power. Agents can say, “If you have any of those questions, or if there is anything I can do for you during these crazy times, I’m here to help,” and let the conversation unfold.

Another effective option is Facebook farming, which involves the agent serving as an expert and service-minded professional on the community page of the farm area they are marketing to. If someone needs the number for a trusted plumber or landscaper, for instance, the agent can share their sources.

Davis’ rule of thumb is that for every six to eight shares, help offered or social posts, agents can share something about real estate, such as a market analysis.

Agents can also do open houses, charitable work and other community outreach, and direct-mail campaigns such as batches of 20 introduction letters in their farm area.

Source: Inman (04/26/22) Davis, Darryl

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