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An Underutilized Business Strategy: Mindfulness

The core of every real estate business? The agent who owns it. And if the agent isn’t relaxed and focused, the business will struggle to survive.

NEW YORK – Mindfulness and self-care help real estate agents focus on their own well-being, says HomeSmart broker Nishika Green.

Mindfulness implies that an agent focuses on the present moment, which helps reduce stress and decrease burnout. Being mindful enables agents to strengthen their emotional reserves so they can approach transactions with empathy and understanding.

Mindfulness and self-care help agents improve their work-life balance – but they also support professional development.

Being upfront in a positive way also benefits clients, as is understanding that customers’ emotional responses are not an attack on their agent’s abilities.

Mindfulness meditation can improve cognitive function in as little as two weeks, according to some studies, and agents searching for a new professional development resource may consider adding mindfulness or self-care practices to their list. By using these practices, they can carve a path toward the business they want and deserve.

Source: RISMedia (06/17/22) Green, Nishika

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