Tried-and True Marketing Campaign? Change It
Some newer agents haven’t seen a real estate market in transition, and they may need to rethink phrases they’ve used for a few years, such as “This one won’t last!”
NEW YORK – As some active markets undergo changes, real estate agents need to recalibrate their marketing to make sure it stays relevant to current buyers and sellers. To this end, agents should assess their messaging to ensure it’s up to date.
For instance, when a home has been on the market for several weeks, taglines such as “This one won't last” are a poor fit.
Agents should go over everything – their listing descriptions, website copy and social media messaging.
It’s also important to take into account what people’s current top concerns and what they hope to achieve. It requires an agent to see the market in transition and imagine where it will be a few months and even a year in the future.
Newer agents may benefit by reaching out to a mentor, broker or a mastermind. They should continuously look for learning opportunities and strive to become a source of expertise. They can then highlight that expertise by talking to people, holding workshops and creating content that informs and educates others in a consistent manner.
Other key steps include exploring potential niches that can open up in a changing market, converting people’s inquiries into content, checking analytics and focusing on what proves to be effective.
Source: Inman (07/29/22) Murdock, Christy
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