Instagram Features Agents Should Use
Real estate pros can grow their brand on Instagram by using tools like co-authored posts, Notes, Broadcast Channels and pinned comments to boost reach.
NEW YORK — Real estate professionals should engage with Instagram as a way to build their brands, generate leads and foster visibility. It's not just about the frequency of posting or reels anymore, but about creating depth with the posts.
Partnering with another user to co-author a post or Reel is a good way to boost visibility for both people. Because real estate is relationship driven, collaborative posts and reels can ensure the firm is seen as a trusted collaborator and authority in the space. Real estate agents should consider collaborations with local businesses, interior designers or staging pros.
Instagram Notes is a great way to provide short, text-only updates to followers without overwhelming them. Use Notes for listing drops, reminders or quick messages that start conversations. Using relevant keywords in videos and texts can help the platform place the Reel or post in front of the correct viewers who are not currently followers. Tip: Say the names of client type, niche and location clearly in Reels.
Instagram Broadcast Channels are one-way message threads for insights, updates and behind-the-scenes content to subscribers. Tip: Create a channel for early listing previews, localized updates and weekly market insights.
Don’t forget to pin comments on Reels to help guide viewers or highlight a strong call to action, directing viewers to the website or a link in the bio. Treat story highlights as digital sales pages, a catch-all place that can help someone understand the firm's work and focus. A professional dashboard can provide real estate professionals with the analytics they need to improve content and bolster audience interaction.
Source: Inman (05/15/25) Stalker, Alyssa
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