Florida’s RE Marketing Fueled by Younger Buyers

ORLANDO, Fla. — Central Florida’s population boom is transforming the real estate market and driving a shift toward digital marketing strategies among real estate agents, particularly as more than 60% of home buyers are Millennials or Gen Z who rely on social media when making purchasing decisions.

With more than 1,500 people moving to Florida daily, according to the U.S. Census Bureau, demand for homes continues to grow. Digital-first approaches to marketing can include artificial intelligence (AI) tools that deliver home listings to users based on behavior, location and interests. Micro-targeting advertisements can reduce spending waste by showing listings to only users looking for homes in certain ZIP codes or for certain lifestyles and are within specific income brackets.

To build community, real estate professionals should leverage Instagram and Facebook, which are also good for ad placements. LinkedIn, however, should be considered a place to connect with investors and other professionals. Immediate communication with clients should be done via text or other messaging platforms, while YouTube is a good way to share educational content or long-form listings. As always, email marketing can help real estate professionals nurture leads and referrals.

Real estate professionals want to capture client interest through every stage of their buying or selling journey from awareness to closing. Using tools that synchronize communication across multiple platforms in a cohesive way, such as HubSpot, can provider personalization and automate follow up.

Brokerages with dedicated marketing and social media support see nearly 40% more leads; those with paid, targeted campaigns have six times higher engagement; and teams with engaging narratives in their content build greater trust with potential clients and the community through a consistent brand voice.

Source: Orlando Business Journal (07/16/25) Meneses, Ronald

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