Leveraging AI in Real Estate
AI is helping Realtors save time, boost productivity and improve client service especially in valuation, lead generation and repetitive tasks like scheduling.
ORLANDO, Fla. — Realtors® can boost productivity, expand their reach and save time with artificial intelligence tools that handle everything from automated bookkeeping to smart customer service.
Lawrence Bellido, president of the Orlando Regional Realtor Association, said AI can also be used in predictive analytics platforms to estimate property values and chatbots to accelerate research. Last year, a survey of Realtor members found about 50% were using AI tools to automate interactions.
EliseAI Chief Executive Officer Minna Song said AI "improves the renter experience, increases access to housing, helps real estate owners and managers run their communities more effectively, and introduces efficiency gains that can translate to lowered costs."
AI has made the largest impact in property valuation, customer engagement and lead generation, Bellido added. It helps save time on repetitive tasks, such as scheduling and answering frequently asked questions and clients benefit from data-backed property valuations and quicker response times.
Local Realtor associations are actively providing AI training, with strong agent participation reflecting a growing recognition of AI's role in real estate. Industry leaders emphasize that while AI won’t replace agents or brokers, it enhances efficiency and rewards those who adapt effectively. Bellido cautions against over-reliance, stressing the importance of training, oversight and maintaining accurate, context-driven analysis.
Source: Orlando Business Journal (06/26/25)
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