NAR Charts New Path Through 2028
The 2026–28 plan introduces 24 initiatives to modernize operations, reinforce professionalism, drive legal protections and promote property ownership.
HOUSTON — The National Association of Realtors® adopted its 2026-2028 Strategic Plan on Sunday after it was approved unanimously by the NAR Executive Committee. Grounded in industry insights and shaped by outreach to more than 150,000 voices across each level of the association and the industry, the Strategic Plan provides a roadmap that will modernize the organization and transform the member experience. The plan will be implemented on January 1, 2026.
"NAR is rebuilding trust by executing the largest transformation in real estate history, and this Strategic Plan will be our roadmap," said NAR CEO Nykia Wright. "The plan is data-informed to ensure that NAR is investing in initiatives that members and the industry find most valuable. It also includes success metrics so our members and the industry can hold NAR accountable to the commitments we are making."
By executing the Strategic Plan, NAR will modernize the association, deliver greater member value, respond to an evolving industry landscape, and provide transparent metrics to hold the association accountable. The three-year plan is the product of listening to members and industry stakeholders. Based on what NAR heard from members, the association identified the 24 initiatives members would find most valuable to their membership experience. Those 24 initiatives are how NAR will fulfill the commitments the association is making to members, partners, industry and consumers.
The commitments:
Building the future member experience
Commitment to members: Help Realtors® thrive in their day-to-day business
NAR will enhance the tools, training and support that members rely on, enabling Realtors to grow their businesses, improve their well-being and serve clients with confidence.
Commitment to partners: Drive collaborative solutions and impact
Co-create programs, share resources and align messaging to enhance Realtor value and support a thriving real estate ecosystem.
Commitment to the real estate industry: Protect and advance the legal interests of Realtors
Proactively shape legal protections that represent the priorities of REALTORS® and promote a resilient industry.
Commitment to consumers: Advocate for property ownership for all
Advance policies at all levels of government to support a prosperous real estate economy.
Modernizing the association
Commitment to members: Build a proactive organization
Evolve financial and operational systems and structures to deliver faster, smarter support that meets the needs of today and anticipates tomorrow's.
Commitment to partners: Rebuild partnership foundations
Foster deep partnerships grounded in transparency and shared goals to deliver lasting value to Realtors and stakeholders.
Commitment to the real estate industry: Recommit to professionalism
Strengthen ethical standards, cultivate technical knowledge and elevate current and emerging Realtor leaders.
Commitment to consumers: Cultivate trust in the Realtor brand
Position the Realtor brand as a trusted symbol of expertise, integrity and reliable service for consumers.
© 2025 National Association of Realtors® (NAR)