Adapting your online visibility strategies for AI searches
Answer Engine Optimization can help agents strengthen their presence in AI-generated recommendations through clear website content, consistent business details and specific customer reviews.
When it comes to being found on the internet, agents have long relied on Google. But today, online visibility relies on ChatGPT, Perplexity and other AI tools.
Answer Engine Optimization (AEO) centers on making an agent's expertise easy for these systems to understand and cite. Websites that answer common customer questions clearly gives AI tools more useful information to work with, while consistent business details across major platforms help establish credibility.
Specific customer reviews can reinforce that picture by documenting actual results and experiences. Agents should also check what AI tools currently say about their business and local competitors to see where information is missing or unclear.
Improving those gaps may help an agent appear more often when consumers ask AI for recommendations.
Source: HousingWire (08/05/26) Schumann, Seth
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