A coaching framework for stalled production
HousingWire's Darryl Davis recommends monthly check-ins on attitude, production and goals before choosing tactics to help agents regain momentum.
When an experienced real estate professional's production slows, changing scripts, lead sources or marketing tactics may not address what is causing the problem, real estate coach Darryl Davis writes in HousingWire.
Managers can use regular check-ins to look at production alongside an agent's attitude, recent challenges and goals for the coming month. A simple monthly “integrity sheet” can help identify patterns in performance and give both sides something concrete to discuss before deciding what needs to change.
Davis' sheet includes questions about attitude, challenges and wins, along with production for the prior 30 days and goals for the next 30. His broader coaching framework looks first at the agent's attitude and expectations, then their purpose, and finally the strategy for moving forward.
An agent who has become discouraged may also have pulled back from the prospecting activities that previously generated business. Once those patterns are clear, coaching can return to practical steps such as calls, open houses, mailings or direct outreach.
The process gives managers a way to discuss market conditions alongside changes in an agent's habits and focus attention on parts of the business the agent can control. Davis argues that helping agents assess those patterns, rather than simply handing them another tactic, can help them self-correct and become more resilient.
Source: HousingWire, Oct. 19, 2026; Darryl Davis.
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