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August 13, 2024

Understanding KPIs and Marketing Metrics

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By embracing data-driven strategies, real estate pros can make informed decisions to drive business forward.
August 15, 2024

Out With the Old, In With the Bold

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The younger generation is shaking up home staging. To attract Gen Z investors, embrace a dynamic and engaging approach to interior styling.
August 19, 2024

How Far Is too Far With Home Staging?

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Home staging is a balancing act between doing nothing and a complete overhaul. Suggestions? Use neutral settings with little bright color pops.
August 19, 2024

Working With Downsizing Seniors

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Seniors looking to downsize may have an emotional connection to a home, so agents should work with patience, empathy and understanding.
August 21, 2024

Creating Brands That Lasts

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Creating a memorable brand includes knowing your audience and communicating your business needs and expectations.
August 23, 2024

House Hunters Are Back, Mortgage Payments Down

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Signals of early-stage homebuying demand, including home tours, are gaining momentum as mortgage rates stabilize at a 15-month low.

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