Viewpoint Project

Florida Realtors Joins Viewpoint Project for National Campaign

Starting in March, videos promoting the value of homeownership and of Realtors will air on PBS and cable news stations around the country.

Florida Realtors® has teamed with the Viewpoint Project to tell the story of our association, the value of homeownership and the value Realtors bring each and every day in helping people find a home to call their own … or a home for their business.

The Viewpoint Project strives to enlighten audiences by delivering diverse informational and educational documentaries on a variety of issues and topics and developing and distributing social and educational programming about our neighbors, our community, and the world. Each story has one thing in common – changing our lives for the better.

Beginning in March 2023, a five-plus minute video produced in partnership with Florida Realtors will air as a short-form segment between longer programming as part of The Viewpoint with Dennis Quaid program, which runs on PBS stations across Florida and the nation.

The project also includes a 30-second commercial that will air on major networks like CNBC, CNN, Bloomberg TV, FOX Business, The Discovery Channel and many more, also beginning in March.

The partnership also includes an email campaign to 1 million targeted viewers.

The Viewpoint Project has worked with dozens of brands and businesses covering topics ranging from education, technology, housing and business development, health, travel and more.