Strategic Plan
Florida Realtors® Orlando headquarters
Florida Realtors® Strategic Plan
Florida Realtors® Mission Statement
Florida Realtors®, the vital advocate and trusted resource for real estate.
Florida Realtors® Tagline for Branding
Florida Realtors® Is The Voice For Real Estate In Florida.
The Core Values of Florida Realtors®
The guiding values of Florida Realtors® that govern the behavior and implementation of all association activities are:
- Accountable
- Advocatory
- Collaborative
- Data-driven
- Committed to Excellence
- Innovation-Minded
- Integrity-Focused
- Member-Centric Professional
Florida Realtors® Strategic Objectives
The following Strategic Objectives represent the major goals for the organization, including a number of related areas of focus:
- Advocacy and Influence: Florida Realtors® enhances stakeholders' and consumers' ability to benefit from a dynamic real estate market by:
- Involving members and partners in developing real estate-related public policy.
- Supporting grassroots advocacy efforts, including RPAC and Realtor Champions.
- Supporting candidates aligned with Realtor positions and priorities.
- Educating and communicating with external stakeholders, such as property owners, tenants, related industries, and interest groups.
- Fostering partnerships with industry stakeholders on policy positions, advocacy communications, and fundraising.
- Pursuing innovative opportunities for advocacy, influence, public education, and fundraising.
- Assisting members with community engagement, transformation, and growth.
- Championing the necessary resources to achieve our legislative priorities.
- Member Value and Professionalism: Florida Realtors® drives member value, professionalism, engagement, and leadership by:
- Providing innovative resources, technologies, and services to boost member productivity, professional development, and profitability.
- Fostering a culture of accountability and ethical conduct.
- Empowering members to address critical industry issues and initiatives.
- Communicating effectively to drive member awareness and engagement with benefits and services.
- Developing leadership skills and participation in local, state and national association governance.
- Responsibly utilizing member and market data to enhance our impact through innovative technology, partnerships, education and services.
- Strengthening a vibrant Commercial and Global Real Estate sector, expanding new membership opportunities, industry business growth, and education.
- Expanding non-dues revenue sources through innovation, technology, and partnerships.
- Collaboration and Innovation: Florida Realtors® promotes collaboration, industry excellence, and innovation by:
- Engaging with local associations, MLSs and brokers to increase member participation in benefits, professionalism, and leadership opportunities.
- Building leadership, collaboration and networking systems to partner with local associations, member firms, MLSs, and other industry stakeholders on growth opportunities and priorities.
- Connecting local, state, and regional resources to deliver a consistent and compelling message of Realtor® professionalism and value to the public, policymakers, and members.
- Innovating across communication and engagement channels to amplify awareness of association benefits, development opportunities, and important issues.
Note: Numbers and letters are for identification only and do not denote priority.