Your Next Listing Tool? A Microphone
For luxury agent Billy Nash, podcasting became more than a marketing tool—it became a way to build trust, win listings and expand his brand.
The day Billy Nash, a luxury real estate agent with Nash Luxury at Illustrated Properties/The Keyes Company in Palm Beach Gardens, was supposed to go live with a $10 million listing, he decided not to work with the client. “I didn’t like the way he was speaking to me and to someone else within our organization,” he says.
Nash ended up recounting the story on an episode of his podcast, “Luxury Real Estate With Billy Nash.” A few days later, he received a call from a seller who was impressed with what he had heard. “They said they liked how I handled [the situation],” says Nash. “We ended up selling their house for $7 million.”
Earning listings is only one reason Nash hosts his podcast, which focuses on the mindset needed to elevate your business and your life. “It sharpens the brand and my authority in luxury real estate, not only amongst my peers but also in the industry,” says Nash. Here’s how he created his podcast, with advice for how you can do the same.
Outsource the nitty-gritty
Nash hosted season three of the television show, “Selling Mega Mansions” on the AWE cable network (the producers discovered him on social media). Still, in 2022, when Nash decided he wanted to host a podcast, he wasn’t sure where to start. “I did my own research,” he recalls. Nash ended up working with the South Florida-based company, PodPopuli. For $5,000 annually, they record, produce, edit and publish four episodes of Nash’s show each month. “I just bring my knowledge and experience to the microphone,” Nash says. When new episodes go live on Spotify and Apple, Nash shares the links on his Instagram and Facebook accounts.
Keep topics current
Nash is spontaneous about the topics he covers on his show. One morning each week, “I think back about my last 10 days in the business and extrapolate it into some kind of lesson learned,” he says. Sometimes, he’ll address subjects suggested by his listeners, who DM him through social media.
Be brief
Each episode is a mere 20 to 30 minutes. “I typically never go over the 22-minute rule,” he says. “I want to keep it relevant and strong, with interesting topics and great stories.
Be confident
Nash doesn’t get nervous, largely because he thinks of his broadcasts as “conversations with fellow entrepreneurs and potential clients,” he says. “It’s like walking on stage on Broadway and it’s pitch dark and the light goes on and, poof, you have 30 seconds to capture the audience.”
Discuss what you know
“Be authentic and don’t try to sell anyone anything,” says Nash. For him, authenticity means incorporating finance into his broadcasts. “I love talking about what is going on with interest rates. What is going on in the economy plays a role in your real estate business,” says Nash, who studied economics in college. “I’ve lived through market booms and busts, and it’s the same for real estate. There’s always an opportunity, whether in a down or up market.”
Use the podcast as a launching point
Three years ago, Nash decided he also wanted to create a global real estate television show. Eventually, he filmed nine one-hour-long episodes in nine locations across Europe and North Africa.
“Passport Properties With Billy Nash” recently premiered in Europe and Asia, says Nash, who anticipates it will air in North America in the fall.
Although it hasn’t yet aired, the show is already boosting his real estate business. After filming a property in Puglia, the owner awarded him the $18 million listing, which hit the market in May, says Nash.
Dina Cheney is a Connecticut-based freelance writer.