Luxury buyers want outdoor spaces that evoke emotions, such as sculptural furniture, bold palettes, eco materials and serene, spa-like vibes.
Home equity rose to $35T since 2020, but higher taxes, rates and lending limits make it harder for homeowners to benefit from that wealth.
AI is transforming real estate but comes with risks: it can lie, amplify bias, aid scams and lack security. Use it wisely, and always verify and protect data.
Dark, moody hues – like navy, emerald, and charcoal – can add depth and sophistication, giving listings a high-end look that home shoppers crave.
Facebook is a great way for real estate pros to build rapport, engage with local communities and nurture leads through valuable, non-promotional content.
Clear speech, strategic pauses, body language and knowing your audience help real estate pros boost communication and build stronger client connections.
Real estate teams can boost leads by using personalized content, AI tools and live chats to engage buyers who expect instant, tailored communication.
Remodeling report: Some projects boost the home’s appeal and offer a great return on investment, like a new steel front door (100% ROI) or a closet remodel (83% ROI).
NAR's latest guide helps buyers navigate land purchases, construction loans and building a custom home, providing valuable insights and tools for informed decisions.
In early 2025, luxury homes saw stable demand, making up 7.5% of sales, up from 5% in February 2023. Listings under $1M took 64 days to sell and over $1M took 75 days.
