News Archive

Marketing usually involves videos or the written word, but “scent marketing” – a just-cleaned smell or flowers, for example – taps into consumers’ emotions.

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A free June 9-11 event in Washington will feature some outside-the-box affordable housing solutions. Two Fla. companies are exhibitors; some events will be online.

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NAR’s 4 reports paint a picture of the current RE market. The info helps new agents get up to speed and can also help identify “best bang for the buck” marketing

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Overall housing starts increased 2.2% in April and the single-family component rose 1.6% – a gradual improvement, though down 28.1% year-to-year.

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Home Depot sales surged during pandemic lockdowns but fell short of expectations in 1Q 2023. Consumers still want to remodel but they’re now choosing smaller projects.

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A condo owner decided to take up the drums, but even though he only practices during the day, the noise doesn’t stop with his four walls. What can other owners do?

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Few existing-home listings translate into a boom for new-home builders. NAHB’s index rose to 50 this month – a midpoint balance between optimism and pessimism.

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