AI can automate posts, sharpen ad targeting and streamline customer replies. Learn how to use it wisely to raise engagement and return on investment.
The 30-year average fell to 5.98% and the 15-year to 5.44%, a shift that could boost buyer demand, lift seller confidence and spark spring activity.
Home inspections have limits. Before choosing to buy without one, understand what may be missed and how that decision can get expensive.
Outdoor living is in demand. See how hardscaping can improve function, manage drainage and strengthen resale appeal.
Florida Realtors’ forms now reflect new federal reporting for certain non-financed sales and updates to the Qualifying Improvements Rider. Watch the explainer video.
In Florida’s competitive market, curb appeal counts. The right plants and privacy trees can help a home stand out before buyers even step inside.
Confidence rose modestly in February after January’s slide, but key warning signs persist even as some consumer spending plans gain traction.
Forget viral stunts. Build a powerhouse real estate brand through small, daily habits and consistent, value-driven actions that keep you top-of-mind with every lead.
Florida Realtors' committees influence advocacy, contracts and programs statewide. Learn how to apply during a Feb. 27 webinar at 1 p.m.
Luxury home sales jumped in South Florida, fueled by cash purchases and high-profile buyers, helping steer pricing and strategy statewide.
