At Florida Realtors’ 2026 Convention, Ifoma Pierre outlined five ways agents can use AI and automation to prospect, manage leads and create useful content.
Clear expectations, candid feedback and consistent accountability can help agents take ownership of their performance and turn daily habits into results.
At the recent Florida Realtors Convention, broker-owner and social media educator Billie Parrott explained how authentic branding, useful posts and clear follow-up can turn attention into business.
Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy.
The 30-year fixed rate mortgage rate rose to 6.76% from 6.71% last week, while 15-year rates increased to 6.09% from 6.04%, mortgage buyer Freddie Mac said.
NAR found 46% of buyers ages 71 to 79 and 39% of those 61 to 70 paid cash, giving many older buyers greater flexibility when structuring an offer.
Continuing to prospect, serve customers and learn new tools as needed can keep business on track while agents settle into a new firm.
The campaign explains the proposed property tax changes and encourages Floridians to support Amendment 3 in the November election.
In 2025, homeowners' rate increases slowed to less than 1% and auto rates fell 4.1%, while litigation and claim-handling costs also declined, according to a new report commissioned by American Property Casualty Insurance Association.
