Florida Realtors News
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About 22% of Realtors have faced a safety concern. Screening apps, panic buttons and smarter lockboxes can provide added protection before and during showings.
Fake sellers increasingly target vacant land and absentee-owned properties, prompting agents and title firms to strengthen identity checks.
In an interview on Florida Realtors Live at the 2026 Florida Realtors Convention & Trade Expo, real estate educator Paul Fedynich explains how mentorship helps agents strengthen communication skills, build their businesses and better serve buyers and sellers.
Lakeland-Winter Haven ranked first nationally, with more than 83% of its new-home listing views coming from shoppers outside the metro area.
AI marketing expert Sam Mehrbod told Inman that agents can improve visibility in AI searches with original, hyperlocal content focused on specific neighborhoods.
A Realtor.com analysis finds late fall brings more inventory, less competition and lower asking prices to buyers in four Florida metros.
Florida housing inventory fell by double digits in August, helping support prices even as sales slowed, Florida Realtors Chief Economist Dr. Brad O’Connor said.
The rate on 30-year fixed rate mortgages rose to 6.95% from 6.76% last week, while 15-year rates increased to 6.26% from 6.09% last week, Freddie Mac said.
About 22% of Realtors have faced a safety concern. Screening apps, panic buttons and smarter lockboxes can provide added protection before and during showings.
Tracking appointments and closed deals can give real estate teams a clearer view of lead-generation results than response times or cost per lead.