Real estate professionals say unprepared homes captured in listing photos can drive buyers to competing properties. Clutter, lighting and staging remain within sellers' control before a shoot.
NAR data highlighted during the association’s recent Legislative Meetings points to several groups who may be closer to buying or selling than they realize, including longtime owners, younger sellers with equity, renters, pet owners and first-time buyers with questions about financing.
Florida Realtors Chief Economist Dr. Brad O’Connor told Homes.com that Florida remains attractive to buyers, but higher prices have cooled some relocation activity. The story found affordability improved in Jacksonville, Ocala, Orlando, Tampa and Port St. Lucie as some markets gained inventory.
Collaboration with other top producers and consistent marketing assistance matter more than brokerage branding or commission structures when choosing where to work, agents say.
AI is closing the information gap between real estate professionals and customers while reshaping how agents work, NAR officials said at the association's midyear conference, raising both new opportunities and compliance concern.
Florida recorded 6,382 new residential construction permits in May, nearly unchanged from April, a new report shows. Regional data shows where builder activity remained strongest and where future new-home inventory may be taking shape.
Google's move toward AI-generated search answers means Realtors must ensure their profiles, websites and content clearly communicate their expertise to be surfaced in results.
Most Florida metros still show a significant gap between available home listings and local household incomes, despite inventory gains, according to a new NAR affordability analysis.
Rising values may leave some longtime owners with taxable gains, making early conversations about timing, records and next steps more important.
Three in four Americans planning to buy a home within five years say they would overlook red flags in a property – a finding that underscores the role Realtors play in guiding customers through high-stakes decisions.
