A six-step open house strategy stresses staging, clear signage, warm engagement and prompt follow-up to create meaningful connections and win new customers.
Owners are embracing bold, highly personal design in late 2025, from vivid colors to textured finishes, even as neutrals are expected to return in 2026.
Federal housing programs are starting again after the shutdown ended, restoring FHA, VA, USDA and NFIP activity. Closings may still see delays due to backlogs.
Inflation, missing economic data and signs that companies plan to raise prices are raising doubts about whether the Fed will move forward with another rate cut.
Rates on 30-year mortgages ticked up to 6.24% from 6.22% last week, while 15-year rates averaged 5.49%, down from 5.5% last week, Freddie Mac said.
Adjustable-rate mortgages made up about 10% of all mortgage applications in September, the highest share in nearly two years and well above the post-2008 average of 6%.
Fewer homeowners are completing a For Sale By Owner transaction and are heavily turning to real estate agents for guidance, NAR found.
Fannie Mae is dropping its 620 minimum credit score rule, giving lenders more flexibility to assess borrower risk without changing core loan standards.
From color and texture to scent and sound, homeowners are using all five senses to create spaces that feel personal, nostalgic and alive.
Agents who tailor holiday marketing for AI-driven searches, mobile users and shareable local content can stand out and turn seasonal interest into new clients.
