At the recent Florida Realtors Convention, broker-owner and social media educator Billie Parrott explained how authentic branding, useful posts and clear follow-up can turn attention into business.
Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy.
The 30-year fixed rate mortgage rate rose to 6.76% from 6.71% last week, while 15-year rates increased to 6.09% from 6.04%, mortgage buyer Freddie Mac said.
NAR found 46% of buyers ages 71 to 79 and 39% of those 61 to 70 paid cash, giving many older buyers greater flexibility when structuring an offer.
Continuing to prospect, serve customers and learn new tools as needed can keep business on track while agents settle into a new firm.
The campaign explains the proposed property tax changes and encourages Floridians to support Amendment 3 in the November election.
Agents can use technology to attract customers while relying on preparation, personal contact, property knowledge and impartial negotiation to earn trust, one broker said.
In 2025, homeowners' rate increases slowed to less than 1% and auto rates fell 4.1%, while litigation and claim-handling costs also declined, according to a new report commissioned by American Property Casualty Insurance Association.
Florida’s 427,800 manufacturing jobs are concentrated in several major metro areas and pay an average of more than $86,000 annually. Tracking that workforce can help Realtors identify housing demand and better serve buyers working in the industry.
