From color and texture to scent and sound, homeowners are using all five senses to create spaces that feel personal, nostalgic and alive.
Agents who tailor holiday marketing for AI-driven searches, mobile users and shareable local content can stand out and turn seasonal interest into new clients.
Adjustable-rate mortgages made up about 10% of all mortgage applications in September, the highest share in nearly two years and well above the post-2008 average of 6%.
Fewer homeowners are completing a For Sale By Owner transaction and are heavily turning to real estate agents for guidance, NAR found.
Fannie Mae is dropping its 620 minimum credit score rule, giving lenders more flexibility to assess borrower risk without changing core loan standards.
A new survey found 71% of aspiring homeowners are postponing major life steps, including marriage, children and career changes, until they can afford a home.
Realtor.com says sustainability and smart-home tech define 2025, with WaterSense fixtures, EV chargers and indoor-outdoor design among the fastest-rising features.
Some agents avoid lead-gen calls due to fear or burnout, but small daily goals, training and accountability can boost confidence and steady growth.
Some financial planners say paying off a low-rate mortgage early can backfire. Investing or saving instead may build more wealth and provide better flexibility.
Experts say the best home staging starts with a focal point, showcases light and room flow, and helps buyers picture living in the space day to day.
