Florida Realtors Chief Economist Dr. Brad O’Connor told Homes.com that Florida remains attractive to buyers, but higher prices have cooled some relocation activity. The story found affordability improved in Jacksonville, Ocala, Orlando, Tampa and Port St. Lucie as some markets gained inventory.
Collaboration with other top producers and consistent marketing assistance matter more than brokerage branding or commission structures when choosing where to work, agents say.
AI is closing the information gap between real estate professionals and customers while reshaping how agents work, NAR officials said at the association's midyear conference, raising both new opportunities and compliance concern.
Google's move toward AI-generated search answers means Realtors must ensure their profiles, websites and content clearly communicate their expertise to be surfaced in results.
Most Florida metros still show a significant gap between available home listings and local household incomes, despite inventory gains, according to a new NAR affordability analysis.
Florida recorded 6,382 new residential construction permits in May, nearly unchanged from April, a new report shows. Regional data shows where builder activity remained strongest and where future new-home inventory may be taking shape.
Three in four Americans planning to buy a home within five years say they would overlook red flags in a property – a finding that underscores the role Realtors play in guiding customers through high-stakes decisions.
Mortgage rates fell this week, but future movement may depend less on the Federal Reserve’s latest decision and more on how clearly the central bank signals its next steps. Inflation, steady employment and possible changes in Fed communication could make rate expectations harder for borrowers to read.
Rising values may leave some longtime owners with taxable gains, making early conversations about timing, records and next steps more important.
Florida’s condo-townhome market posted stronger year-over-year sales activity in May, with closed sales up 6.6% and new pending sales up 9%, according to Florida Realtors data. Chief Economist Dr. Brad O’Connor said the pending-sales gain means the category’s nine-month streak of higher closed sales is likely to continue into June.
