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Video Attracts More Attention from Online Prospects

As self-isolation pushes more buyers and sellers online, agents may find increased competition – and when competing virtually, video has become a must-have feature.

NEW YORK – Video has quickly become the go-to content strategy for social media users, and as more marketing efforts move online, agents who want to succeed should focus their efforts on video. According to Cisco’s Annual Internet Report 2018-2023, videos will soon make up more than 80% of all online consumer traffic.

Video content is a good way for real estate agents to establish a personal connection with viewers, or potential clients. They can use platform features like Facebook Live and Instagram Stories to give clients an inside look into the day-to-day goings-on in their lives and businesses.

A video of the agent explaining their vision, communities served and services provided will offer a more personal touch.

In addition to posting curated videos, agents should utilize the “live” video features on their social media accounts. When using these, agents should speak to viewers as if they’re in the room with them and encourage viewers to engage.

Video is one of the latest trends and strategies that can facilitate shared experiences, stronger connections, and relatable and informative content that a target audience wants to find online.

Source: RISMedia (03/10/20) Brown, Paige

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