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Dotloop Changed Its Privacy Settings

Some data from Dotloop users may be shared with other companies and subsidiaries in the Zillow Group if users didn’t opt out of Dotloop’s new privacy policy by July 16.

NEW YORK – Dotloop, a popular real estate transaction management software, changed its privacy policy regarding third-party sharing. The Zillow-owned company gave users until midnight on July 16 to opt out of a new information-sharing policy that allows Dotloop to pass along certain transaction information to other companies and subsidiaries in the Zillow Group.

Users who didn’t opt out of data sharing by July 17 gave Dotloop the right to share their information dating back to Jan. 1, 2016. That permission continues until they opt out, but anyone who opts out now or later can only restrict the sharing of information provided from that date forward.

According to Dotloop’s policy, the company is collecting “non-personally identifiable information such as occupation, language, ZIP code, area code, unique device identifier, location, and the time zone where is used.” The company also collects IP addresses, browser data, and how users interact with the site.

The purpose of collecting the data, according to Dotloop, is to better understand user behavior and improve its product.

“For example, we may tell an advertiser that X number of individuals visited a certain area on our website, or that Y number of men and Z number of women filled out our registration form, but we do not share personally identifiable information in this way,” the policy states.

The Pennsylvania Association of Realtors® outlines the importance of knowing what information vendors and websites are collecting and how that information is being used. “In the real estate industry, it is not just your information being entered, but your clients’ information as well,” the association points out in a blog post.

Registered Dotloop users can opt out of affiliate sharing by emailing the company at Email requests should clearly state the user’s intention to opt out of affiliate sharing, noting that they do not want their information shared with Dotloop affiliates.

Source: “Privacy Policies: More Important Than You Think,” Pennsylvania Association of REALTORS®, July 10, 2020

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