Why Realtors Should Set Up a Community Facebook Page (And How to Do It)
Creating a community page on Facebook can help you get your message to your audience more consistently, says Terri Matthias, sales associate with eXp Realty in Winter Springs.
She started a women’s business group on Facebook and invited professionals in industries such as property management, mortgage, title insurance and
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escrow, etc.
“Like any marketing, if you nurture it, you’ll see it grow exponentially.”
Here are some of the benefits you will derive from a community page:
1. Better reach
Your targeted audience will see more of your posts because they are members of your page. They’ll be notified automatically whenever a new post appears and also see more of those posts in their newsfeed.
2. More control
As the page administrator, you get to establish the guidelines for your group, decide who joins and what type of posts are allowed.
3. Added value
Information that you don’t wish to share with the general public will be seen by members only. This will give members exclusive access to information they won’t find anywhere else.
4. Meaningful Interaction
A community page creates a sense of community, whereas a business page is all about marketing and selling.