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Creating Virtual Home Tours: A Step-by-Step Guide

Virtual home tours have soared in popularity thanks to the pandemic – and the cost to create virtual tours has come down.

NEW YORK – Virtual home tours became increasingly popular during the COVID-19 pandemic – a tool for prospective homebuyers to see a property while limiting in-person contact.

Many would-be buyers use virtual tours to narrow down their list of possibilities and explore different options in their price range. In some cases, offers are based only on virtual tours; in others, buyers make an in-person visit only to the top few homes that make the cut.

The cost and complexity of creating virtual home tours has decreased in recent years, making it easier for real estate professionals to create virtual tours of their own. A Realtor Magazine article, A Step-by-Step Guide to Creating a Virtual Home Tour, provides a blueprint to do it.

According to the article, real estate professionals should start by choosing their preferred equipment and platform. They can start by browsing through a variety of options, many at prices that won’t break the bank.

Next, agents should pay attention to lighting and camera placement to ensure the virtual tour shows off the home in its best light from start to finish. After moving through the home and taking photos, the agent uploads the photos and creates and edits the tour accordingly.

Finally, real estate professionals should post it to multiple social media channels to maximize the home’s exposure to homebuyers.

Source: Realtor Magazine

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