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Bernie Sanders Mittens Meme Helps Listing Go Viral

Almost every internet photo this week featured a cold Bernie Sanders with knitted mittens, and a Vermont Realtor who placed Sanders on a porch watched the listing go viral.

CHICAGO – Vermont Sen. Bernie Sanders has become a phenomenon – yet again – with the chunky knitted mittens he wore as he sat in the crowd at last week’s inauguration ceremony. Since then, the image – Sanders sitting in a chair with arms crossed in a heavy winter coat and sporting patterned mittens – has popped up on memes across social media. And one of those photos is the porch of a property listing in Michigan.

Typically, real estate pros avoid politics in their marketing, but Tiffany Szakal of in Grand Rapids, Mich., couldn’t resist using the Sanders meme in her government-owned listing.

“The house came back on the market Thursday as I was falling in love with all the amazing Bernie memes,” Szakal told last week. The home, ironically, is located on a street called Donald Place. Szakal says that made her think of Sanders.

The lead property photo on the $144,900 listing shows the image of Sanders on the home’s front porch. Another picture shows him in the kitchen. Szakal said that within two hours of posting the listing, it had been shared far and wide across social media. One Instagram post about the listing garnered 50,000 likes in one day.

“My phone has been ringing off the hook,” Szakal says. “I’ve gotten a ton of calls for a showing and tons of requests for information about the property. The timing of adding Bernie lined up perfectly.”

Source: “How the Bernie Sanders Mittens Meme Made a Michigan Home Listing Go Viral,”® (Jan. 22, 2021)

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