Lead Magnets that Can Expand Luxury-Home Marketing Efforts?
Why focus on building an email list? People tend to open emails from people they trust – and turn to the sender for advice if they want to buy or sell a luxury home.
NEW YORK – Agents and brokers specializing in the luxury market need a responsive and expanding email list. And email growth generally requires a lead magnet, which means a free offer to prospects in exchange for their email address.
A lead magnet may be placed on an agent’s website or be part of external sales funnels and landing pages linked from direct-response campaigns, such as ads on Facebook, LinkedIn, Twitter or Instagram.
Why focus on an email list? People tend to open emails from people they trust, and that makes email a relevant part of a real estate marketing strategy.
A lead magnet can take the form of a free, downloadable luxury market report that agents can make themselves or obtain from The Institute for Luxury Home Marketing.
Another option: Provide prospects a detailed, downloadable PDF or eBook that outlines best practices for finding luxury homes in a specific market.
Finally, offer a webinar. This gives agents an opportunity to build instant trust and credibility. The webinar should cover the fundamentals of luxury buying, selling and investing.
Source: RISMedia (06/17/20) Hartley, Diane
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