News & Media
Wall of black and white photos with finger touching only one in color
Getty Images

Have Testimonials? Make Them Work for You

Testimonials hold a lot of sway with customers seeking representation. Feature them on a webpage and add a link to them under email signatures and in home-sale ads.

NEW YORK – Realtors should make testimonials a central part of their social media and virtual marketing strategy. Customers often ask friends and relatives if the “know a good real estate agent,” and a testimonial works the same way even if the customer doesn’t personally know the person testifying.

Featured testimonials prominently and routinely in email blasts, such as through a recurring “Customer Spotlight” section.

Realtors should also create a website page dedicated to testimonials – the more the better. They may even want to make the page searchable by transaction type.

The link to a testimonial page should be placed in a range of strategic places, such as making it part of their email signature.

Testimonials should also be added as part of their profiles on national search sites, such as

Source: RISMedia (02/14/21)

© Copyright 2021 INFORMATION INC., Bethesda, MD (301) 215-4688