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Have Testimonials? Make Them Work for You

Testimonials hold a lot of sway with customers seeking representation. Feature them on a webpage and add a link to them under email signatures and in home-sale ads.

NEW YORK – Realtors should make testimonials a central part of their social media and virtual marketing strategy. Customers often ask friends and relatives if the “know a good real estate agent,” and a testimonial works the same way even if the customer doesn’t personally know the person testifying.

Featured testimonials prominently and routinely in email blasts, such as through a recurring “Customer Spotlight” section.

Realtors should also create a website page dedicated to testimonials – the more the better. They may even want to make the page searchable by transaction type.

The link to a testimonial page should be placed in a range of strategic places, such as making it part of their email signature.

Testimonials should also be added as part of their profiles on national search sites, such as Realtor.com.

Source: RISMedia (02/14/21)

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