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Is Social Media a Bigger Priority Than Email for Growth in 2021?

Study: 44% of real estate agents said posting on social media resulted in a new client in 2020; 82% said their 2021 growth strategy is to “improve their social media.”

NEW YORK – A recent study by real estate website The Close revealed that 44% of agents said they gained a new client in 2020 after posting on social media.

Moreover, social media was second only to referrals for obtaining new listings last year. When asked to select where they’ll focus on growing their business in 2021, 82% of agents chose “improve social media presence.”

Emerging social media platforms include Clubhouse, an audio-based app that currently has dozens of real estate groups. For example, the “Real Estate Club” has nearly 13,000 followers and 7,000 members.

Agents of all ages also use TikTok to share viral and popular real estate content, while hyper-local app Nextdoor offers content and ad options specifically for real estate agents.

Similarly, online video maker Animoto allows real estate agents to make hyper-local videos that frequently see hundreds of shares on Facebook, with minimal ad spend.

The pandemic has spurred more agents to show what they’re doing for their clients and their listings virtually on social media. It’s clear that social media has staying power, and there is no reason for agents to postpone their efforts to achieve a strong social media presence.

Source: Social Media Today (02/07/21) Brooks, Becky

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