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Hate Making Videos? Try to Get Over It. They Work

A video is more memorable than written words – and better at maximizing new client acquisition. Always ask yourself: “Will this help me get or retain clients?”

NEW YORK – Agents should incorporate video communication into prospecting and client marketing efforts to provide purposeful and valuable content that’s memorable and maximizes client acquisition and conversion.

Prior to recording a video, agents should consider their message from their audience’s perspective. They should ask themselves if the topic is interesting, whether the audience will benefit from it, and whether it will help the agent gain or retain clients.

If they can answer yes to those questions, agents should proceed with recording and sharing.

New listings, open houses and general marketing efforts including social media are all excellent venues for videos. Ongoing themes, such as a weekly or monthly local real estate update, can also make an agent stand out as an expert.

It’s not as difficult to produce quality videos inexpensively as it may seem at first. For example, agents should be aware of their background, make sure the lighting and sound are good, and match their appearance and energy to the message being conveyed.

They should also make eye contact with the camera, smile and utilize certain terms or catchphrases consistently, such as their slogan, at the beginning or end of the video.

Source: RISMedia (02/22/21) Johnson, Sherri

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