Military Service Clients Expect Agents Who Understand Them
Service members moving to a new area often ask current residents to recommend a local Realtor, but this group has unique needs they expect their agent to understand.
WASHINGTON – Buyers and sellers in the military have unique needs, and that may be why they prefer to work with a real estate professional who is familiar with the issues service members face when they make housing decisions. In a survey, 97% of active-duty service members and their spouses said it’s important to work with real estate professionals who have expertise working with them, according to a new study from Realogy.
In addition, 93% of survey respondents said the pandemic made a permanent change of station even more challenging than it had been before. Some of their top challenges relate to time constraints in finding a new home, the logistics of a move and deployments while adjusting to a new location.
While the military offers relocation assistance, 83% of the active-duty service members and their families said it wasn’t enough, and many filled the gap by turning to real estate pros for guidance.
Of the 250 military members surveyed, nearly half said they expected to relocate this year. They’re feeling bullish about homeownership, too: 55% of active-duty service members and spouses said they’re more confident that they will be able to buy a home this year.
The 2021 Veteran Homebuyer Report, produced by Veterans United Home Loans, was based on a survey of about 1,000 vets. In that report, 58% of vets said they plan to buy a home within the next five years, or about 11.3 million potential veteran buyers.
As a group, active-duty and retired military families appreciate digital tools for home buying. The increase in virtual tours has proven useful for military members who must shop for homes remotely, and nine out of 10 (89%) said they’ve chosen a new home without personally stepping inside it.
Realogy’s survey coincided with the announcement of a newly created Realogy Military Rewards with PCSgrades, a ratings and review platform created for military and veteran families to support relocations. The program pairs military and veteran families with experienced real estate professionals in working with service members from a Realogy brand, which includes Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA and Sotheby’s International Realty.
Source: Realogy Military Rewards
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