Is Your Website Failing You? How to Fix It
A website can be a ball-and-chain, or it can be a partner that helps sells homes. The former is often outdated and doesn’t seem to know what it wants visitors to do.
SAN FRANCISCO – Most agents maintain real estate websites – but only a handful actually generate adequate traffic and leads from that investment.
Common mistakes: Avoid a website that appears obsolete or poorly designed. If this sounds like you, secure website builder services.
Have a clear idea on how you want visitors to interact with the website, and make sure it’s designed to funnel them through that process.
A lack of content is another common mistake; it is important that each page of the website has well-written text, detailed descriptions and quality photos. Agents can also start creating pages for each neighborhood in their area, build landing pages for people who are relocating, or write blog posts that answer the most common questions clients have.
Also essential: An IDX feed that pulls all active listings in local communities.
Make sure contact info is easy to find. Visitors shouldn’t have to spend more than a few seconds finding an agent’s contact information, which can include clickable phone numbers and hyperlinked email addresses.
Real estate websites should have an engaging layout. They should also have multiple lead captures that address customers’ varied needs, such as relocating or second homes. And help potential clients find that information by focusing on search engine optimization (SEO).
Finally, agents should use Google Analytics to gauge web traffic patterns and see what works and what does not.
Source: Inman (05/24/21) Hulbert, Kate
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