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Leave a Lasting Impression: A Guide to Closing Gifts

A closing gift isn’t just a gift – it’s a “remember me the next time you want to buy or sell a house.” The best ones show that you understand a buyer’s wants and needs.

NEW YORK – For real estate agents and clients, closing day is a rewarding moment, both financially and emotionally.

It’s also time to thank clients by choosing a gift.

An agent’s closing gift should remind clients that they listened to their wants and needs and care about their future in their new home. But in addition to showing clients that they’re appreciated, they should also leave a lasting impression that suggests the agent will maintain the relationship they formed during the buying and selling process.

Agents should give something that clients can use or benefit from that fall within the agency’s budget. If working in a luxury market, for example, the agent should provide a gift to the client that reflects that market, as well as the makeup of their home. If the client is new to the area, consider something that welcomes them to the neighborhood, such as a $50 gift card to a local restaurant or a uniquely local experience that helps acclimate them to their new neighborhood, town or city. Agents can spend a bit more money on a gift for a luxury home, but don’t exceed $100.

Closing gifts can also be written off as a tax deduction, but there are rules.

Other gift ideas include custom return address stamps, local gift cards or memberships, video doorbells, subscription boxes, yard games, recipes, home decor and gift baskets, or contracting services from landscapers.

Source: RISMedia (11/04/21) Brown, Paige

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