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4 Ways to Get Started with Facebook Live

Many Realtors dislike live presentations because “I’m nervous” or “don’t like the way I sound.” But with practice, Facebook Live is strong marketing tool.

NEW YORK – When it comes to Facebook Live, agents should start by ensuring that their Facebook applications are up to date, such as the regular app and Creator Studio, says Brian McKenna at Berkshire Hathaway HomeServices. Once the technology is in place, it’s time to go.

However, at a Tom Ferry event some years ago, only a few people said they actively use Facebook Live. Many cite obstacles such as nervousness or “I don’t like the way I sound.”

Ferry told them it was exactly how they look and sound, so they need to overcome their apprehension.

Like anything else, practice makes perfect. Agents need to regularly practice mastering the basics of a live presentation, including eye contact with the lens, appropriate lighting and effective audio levels. The sound should allow the host’s words to be heard.

Agents should launch Facebook on their phone as if they were about to post and touch the LIVE button to begin. After a short countdown, they should begin with the camera facing them in a selfie position.

Once live, agents could begin their first live presentation by talking about Facebook Live itself, sharing how and why it’s so cool or interesting, and how it will empower them to share important real estate information in the future.

Source: Inman (08/01/22) McKenna, Brian

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