Does Your Website Have Cobwebs? Clean It
Or in some cases, replace it. Consider search engine optimization (SEO) the goal and first check with a web developer to see if a new site or platform is in order.
NEW YORK – Christy Murdock, owner of “Writing Real Estate,” says agents can update a stale website in week.
She says they should start by having a conversation with their website builder or, if it’s a do-it-yourself website, do some research. Then decide what makes more sense – a refresh or a whole new site. If it’s a new website, do-it-yourself options include programs such as Wix or Constant Contact.
Murdock recommends that agents with a personal URL should consult with their builder or site platform to determine whether a new site or new platform will impact search engine optimization (SEO). (Those lacking a personal URL can buy one or see if their preferred platform offers one.)
Agents also should decide upfront if their site will include an IDX feed for listings and, if so, make sure it’s supported by their website builder or platform. They also should work with an SEO professional to conduct keyword research.
Ideally, their site should include a homepage, an “About Me” page, information for buyers and sellers, content related to any specialty niches, and testimonials from satisfied clients.
Murdock advises against relying heavily on artificial intelligence (AI) for content creation, though. Agents with an ongoing content strategy should create an updating framework.
Finally, make sure everything works right. Biographies and agent headshots should be current, and graphic elements should be thought out carefully. All links and contact forms should connect to the right destinations and the site should be thoroughly proofread.
Once completed, agents should then promote their “new and updated website” on social media.
Source: Inman (03/13/23) Murdock, Christy
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