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How to Generate Leads from Third-Party RE Websites

Agents can help buyers and sellers see them as a local expert on YouTube by creating market and trend update videos, video walkthroughs of properties and more.

MEMPHIS, Tenn. – Marketing on third-party websites can help facilitate lead generation for agents. For instance, agents can present themselves as an expert on YouTube by creating videos for buyers and sellers with information to consider, video walkthroughs of properties, and updating market and trend analyses.

Creating and promoting regular video content helps users see the agent as an expert when they are ready to buy or sell.

Agents should also seek leads on platforms like TikTok and LinkedIn. Some 21% of Americans use TikTok, whose audience tends to be younger and new to the housing market. About 81% of adult Americans use YouTube, and 69% of American adults use Facebook.

Facebook has extensive advertising options, even some specific to real estate agents. Agents can tailor their advertising to audience groups likely to see the ads. Facebook also has several community groups that agents can communicate with potential future clients.

In addition, agents can interact with their community through popular clubs or hosting a table or booth at community events.

Furthermore, agents can network with others in the industry, like contractors, inspectors, and mortgage brokers. Agents should be using a customer relationship management (CRM) system to better manage leads and track when they need follow-ups and new communication.

Other ways to generate leads include revisiting expired listings sites and promptly contacting the seller, using a lead generation service, offering free home evaluations, using video marketing, and asking past clients for referrals.

Source: Realty Biz News (03/02/2023) Shepardson, Ben

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