Advanced Marketing Tools That Really Work
Real estate teams can boost leads by using personalized content, AI tools and live chats to engage buyers who expect instant, tailored communication.
NEW YORK — Real estate professionals often rely on generic listings, stale ads and other traditional marketing strategies to cultivate leads they will try to convert. Buyers and sellers, however, now expect instant engagement and personalized communications.
Embracing advanced marketing strategies can provide real estate teams with a competitive edge in housing markets. Dynamic website content, personalized emails and hyper-targeted ads can build more trust and lead to housing sales.
In-depth content on the organization's website about the current state of the market, a luxury home buying guide or other topics can improve a firm's search engine optimization and its authority and visibility on Google. These articles and guides also can showcase the team's expertise to potential home buyers.
Live chats, social media messaging, and artificial intelligence chatbots can also help convert real estate leads by providing potential home buyers with answers to their questions about the market and the home buying process. Webinars with live Q&As can also educate potential leads and establish the team's real-estate expertise, and some of that content can be repurposed to maximize its impact.
Teams should implement new tactics gradually, assess their success, and audit current practices to determine the best marketing efforts for the business.
Source: Inman (03/27/25) Pollinger, Chris
Copyright © 2025 Smithbucklin