Easy, Trending Instagram Reel Ideas
Agents are using Instagram Reels to showcase local brands and community connections to build trust and position themselves as experts.
NEW YORK — Instagram Reels can help agents build local authority and drive engagement by focusing on community-focused content rather than on listings.
Successful Reels include sneak peeks of upcoming neighborhood amenities, coming-soon listing teasers with drone footage, builder interviews, local news updates, behind-the-scenes closing day videos and creative "just sold" stories that highlight strategy and value.
Agents are also using bio videos, restaurant highlights with business collaborations, lead magnets like seller guidebooks and features on unique local businesses to expand their reach.
The common thread is providing value, building trust and positioning themselves as the go-to expert in their market.
Much of this content isn't directly related to real estate, but it showcases local brands and the real estate agent's connection to the community.
Agents also always include a call to action in their reels, such as share this video with others who would be interested in the local activity, event or amenities.
Source: Inman (04/20/25) Burgess, Jimmy
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