Try These 5 ChatGPt Prompts for Realtors

If you’re still using AI primarily for copy creation, you’re not doing anything wrong, but you are missing out. The most Al-savvy agents are moving past simple ChatGPT writing prompts to tap into what matters: Improving conversations, creating better strategies and sharpening your thinking.

Effectively using ChatGPT, Claude or your favorite AI bot always starts with the right prompt.

Here are five prompts that flip the script to show how your AI writing machine can be more of an AI assistant if you know how and what to ask.  

1. Play the role of a skeptical seller. I’ll give you my listing pitch. I want you to ask tough follow-up questions and tell me what I am missing.

This turns AI into a practice partner for a listing presentation, helps sharpen your communication skills and preps you for handling tough client questions. It helps you rethink how to use ChatGPT: It’s not about writing copy; it’s about rehearsing reality.

2. Act as a negotiation coach. I’ll give you the details of a current transaction and the players involved. Help me plan my approach to maximize leverage.

When things get tense, every word counts. This prompt helps you map out your chessboard before you make your next move.

Feed ChatGPT the dynamics of the deal: Nervous buyer, pushy listing agent, a seller with cold feet or a backup offer in play. AI can help you pressure-test different angles, spot opportunities you may have overlooked and suggest calm, persuasive language to protect your client and your deal.

It’s about using the AI platform to think through various possible outcomes before you hit send.

3. Analyze this text (or email) message thread and tell me what the client is actually feeling and how I should respond.

Agents are emotional translators, but even the best can miss a cue when juggling a dozen tasks.

Paste in a text or email thread and ask ChatGPT for insight into your client’s likely emotional state and the best ways to respond.

ChatGPT can detect emotional tone, hesitation or urgency in ways you might overlook in the rush of a busy day—and it doesn’t get defensive. This is one way to use AI for its relationship radar powers, helping you communicate with more empathy and precision.

It can be especially helpful for emotionally charged clients who like to text you at 11:47 p.m.

4. Here’s my seller’s persona: Give me 5 creative marketing angles tailored to this seller’s motivations and fears.

Agents can create a seller’s persona in general terms by telling ChatGPT about their personality type, job, lifestyle, home value, pain points and examples of concerns they have expressed.

For example: “My seller is retiring, moving out of state and wants top dollar without remodeling. They’re proud of the home’s energy efficiency but anxious about buyers nitpicking their outdated kitchen. They live in the backyard half the year as it’s like an outdoor living room.”

Then, ask ChatGPT to suggest messaging and creative marketing angles that align emotionally and logically with that persona.

AI will give you five fresh angles highlighting what your seller values and how to minimize their fear. That means sharper copy, smarter emphasis and a marketing strategy that feels aligned with your seller from day one.

5. Debate me: I think open houses are a waste of time. Prove me wrong with data, counterpoints and client psychology.

This prompt pushes ChatGPT into its critical thinking mode. It forces it to reason, challenge and provide insight, not just information.

This isn’t about winning an argument; it’s about sharpening your thinking.

Use this to pressure-test different assumptions. Hate cold calling? Think Zillow leads are garbage? Ask AI to challenge you. What comes back may surprise you: Data points, counter-narratives and ways other agents have turned that exact pain point into an advantage.

Make ChatGPT your inner devil’s advocate, minus the attitude.

Kevin Hawkins is co-creator and editor of REAL AI, a weekly real estate newsletter on artificial intelligence. Korey Hawkins is co-creator and copy editor of REAL AI and is a communications specialist for WAV Group.