Helping Customers Decide in Uncertain Markets
Agents help buyers and sellers overcome hesitation by focusing on personal goals and market clarity, guiding families to confident decisions despite market shifts.
NEW YORK — Potential customers who are waiting for the market to recover need agents who can allay their fears and provide prospective on why now is the right time to buy or sell a home.
Agents can help sellers get unstuck in their decision-making process by seeking out the real reason behind their hesitation. Agents should flip these conversations away from the external focus to internal goals and needs.
For potential buyers living with family or renting property, agents can help them determine how to make the best decision for their family. The housing market is always shifting in terms of inventory, house price and mortgage rates. Buyers and sellers need to have their focus on their priorities.
With empathy, market clarity and focus, agents can help motivated buyers and sellers achieve their goals. Agents who lead with heart are likely to get the listing, over those who are too focused on selling. Agents and clients can navigate uncertainty together to make decisions that help families meet their needs.
Source: Inman (06/21/25) Davis, Darryl
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