How agents can stand out in AI search
Updated online profiles, specific customer reviews and original local content may help real estate agents become more visible in AI-powered searches.
Agents can improve their visibility in AI-powered searches by keeping a consistent online presence and clearly showing their local expertise.
LOC8 founder Bobby Kerr recommends keeping Google Business Profiles current and maintaining profiles on real estate sites such as Zillow, Homes.com and Realtor.com, as well as other platforms where consumers search for businesses.
Recent reviews can be especially useful when they include geographic details and specifics about an agent's experience.
"If you are just so general and out there, AI tools are just gonna ignore you," Kerr said.
Agents should regularly add photos, posts and other updates that show they're active in the market. When using AI to help create website content, Kerr recommends adding original details and personal expertise rather than publishing generated copy without modification.
Source: Real Estate News (09/28/26) Roos, Meghan
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