Reaching more buyers through other agents
Marketing listings to other agents, not just consumers, can help properties reach interested buyers through memorable details and shareable materials.
Real estate professionals can broaden their listing marketing by treating other agents as part of the audience alongside consumers.
Buyer's agents often know which customers may be a fit for a property, so giving them a memorable reason to keep a listing in mind can help it reach the right people. That might mean calling attention to an unusual feature, a price adjustment or another detail that sets the home apart.
Direct outreach can also be useful when an agent has sold similar properties or works regularly in the same area.
Marketing materials should be easy for agents to pass along to customers and provide information that goes beyond the MLS description.
Consistent communication and well-presented listings can also shape how peers view an agent's professionalism, making those connections valuable before a particular property needs extra attention.
Source: Inman (10/06/26) Hale, Roxanne
© Copyright 2026 Smithbucklin