Take 5: Ellen Bessette

These Small Gestures Can Make a Powerful Impact for Realtors

It’s not always what you do for people that lands clients. A lot of the time, it’s how you make them feel. Real estate is about making people — because happy people will refer you. Tiny but thoughtful things you do for clients, such as sending a gift on the first anniversary of their closing or packing snacks and games for their toddler during a day of house showings, can have a huge impact.