Real estate business success should include CRM tools, personalized prospecting, lead generation strategies, consistent workflows and tech integration.

A UF team created a tool that uses data and modeling to rate how building materials hold up to real-world risks like water damage to help protect homes and cut costs.

A UF/IFAS survey found 60% of Florida fertilizer users don’t know if local rules apply. A new campaign aims to boost awareness and proper use.

CSU still expects 17 named storms and 9 hurricanes in 2025, with 4 major ones likely. Warm ocean temps fuel activity, but forecast uncertainty remains.

Faced with high prices and rates, first-time buyers are choosing smaller homes, prompting builders to scale down size and features to keep sales moving.