Top Agents Blend Data, Story and Strategy
Agents should build on their area knowledge with three key skills: understanding the numbers, telling a meaningful story and thinking strategically.
WASHINGTON — Being the go-to agent for a specific neighborhood once guaranteed success, but that's no longer the case.
Buyers and sellers are more informed, with access to online research, property data and social media before they ever speak to a professional. As a result, agents need to offer more than local familiarity.
Clients want someone who can read the market, explain how it affects their plans and help them make confident decisions. To stay competitive, agents are encouraged to build on their area knowledge with three key skills: understanding the numbers, telling a meaningful story, and thinking strategically.
Buyers don't just want data. They want to know what to do with it. Sellers don't just want a list price. They want a narrative that drives demand. And both want guidance that goes beyond a specific ZIP code.
The strongest agents are also expanding their networks and reputations across markets, building trust that isn't limited by geography. While neighborhood knowledge still matters, agents who lead with results, clear messaging, and strategic thinking are more likely to build lasting relationships and future referrals.
Inman (07/12/25) Guzman, Kevelyn
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