Agents should focus on consumer-centered posts, avoid politics, engage followers and mix personal with real estate content to build trust.

Keep LinkedIn company pages active by assigning admins, posting weekly and sharing a mix of industry news and company updates to boost engagement.

Realtors can boost engagement on video content by following this advice.

Want to drive business through your social media? The key is engagement. Here are some strategies to make you Insta famous on Instagram and other platforms.

Is it OK to “share” another broker’s listing on social media? If you’re showing someone else’s listing to interested buyers, is it OK to livestream the tour or record a video? In some cases, the answer is, “it depends.” In other cases, it’s “no.”